Visual Arts

Visual arts include the different expressions of art whose products are mainly nature of visual , including traditional arts and incorporating new forms of expression arising from technological advance called new media , also giving rise to new forms of expression and cross-linking between artistic disciplines.


The visual arts encompass traditional plastic arts, among which include drawing , painting, engraving and sculpture, as well as expressions that incorporate new technology-oriented art or unconventional elements, and the most expressive is visual component, also called new media art among which include:

Video Art
Digital art

And other expressions of appearance in the art of the twentieth century as:

Land Art
Environmental Art
Postal Art
Urban art
Public Art
Kinetic Art

Other artistic disciplines such as performing arts have shared dimensions with visual arts, so these are not strict definitions and expressions are also considered in the field of visual arts:

Art of Action
Interactive Art


In the perception of the work, our vision tends to group or separate items according to shape, contrast, color, etc.. In the visual perception and sensory input that the work is performed are based visual arts. Different visual codes of proportion, balance, rhythm, texture and tonal values are taken into account by the creators. The visual system of humans interpreting assimilates information through visual stimuli related to their prior knowledge and their emotional state, receiving or discrimination of these stimuli results in the ability to interpret information through the effects of light perceived visible.

The Gestalt psychology is a theory of perception emerged in Germany in the early twentieth century that refers to these modes of perception shape what we see and how it is decoded by our brain through associations that occur in the . moment of perception Its basic principles are:

1. By Grouping

There are several ways of grouping:

a) Proximity: It has the tendency to group visual elements when they are close together.

b) similarity: Grouping when elements are known, similar or identical figures together.

c) continuities: Search similarities through a significant continuity, ie look at the main elements followed by the least significant first.

Two. For Figure / Background

The visual trend makes separate background elements or vice versa; because sometimes the background is also perceived as figure.

Three. For Contour

Separates and distinguishes the outline of the background and the figure is represented by a continuous or discontinuous, or at the boundary line of two different colors, called cutting line.

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Tendency to visually fill those cavities to complete an object.
Applied Arts
Crafts Iran

The applied arts base their definition on the usefulness of an object created for a particular purpose. They can be considered within the visual arts when their artistic value and aesthetic transcends the utility, also called utilitarian or functional art. When the decorative component is greater than functional, but keeps the reference, they are also considered within the decorative arts . These variety of forms have craft as:

Stained Glass

The new profit-based design , share space with the applied arts and are also considered in the field of visual arts for his handling of the visual language and aesthetic appreciation. Among them:
Industrial Design

Interior Design
Graphic Design